Case Competitions

There’s no mistake this section comes first—I love case competitions. Seriously, I’m a case competition fanatic. There’s something about the fast-paced problem-solving, high-stakes presentations, and strategic thinking that makes case competitions feel like the varsity sport of the business world. It’s where creativity meets strategy, where bold ideas get put to the test, and honestly, where I have the most fun.

P&G Case Competition – 1st Place

Won 1st place (of 38 teams) by developing a standout recommendation for Crest.
Created two new product innovations and a functional prototype of an app that connected all recommendations.
Designed a marketing strategy focused on brand loyalty and customer acquisition.
Formulated a sales and market share growth strategy based on competitive analysis and consumer insights.
Presented directly to the Global Senior VP of Crest ($1.5B brand).

KPMG Case Competition – 1st Place

Consulted a regional bank and developed strategic initiatives to increase market share.
Created niche, high-impact recommendations that set our team apart.
Enhanced the bank’s current mobile app through fintech partnerships, demonstrating this through a functional prototype.

National Women’s Case Competition (UT Austin) – Semifinalists

Hosted by Apple, this competition brought together 27 teams from across the country.
Placed as semifinalists, presenting innovative recommendations in a highly competitive field.

PwC Case Competition – 2nd Place

Competed at the annual PwC Case Competition, placing 2nd among several teams.
Designed an app prototype as part of our innovative solution.
Developed a marketing strategy to improve employee retention.

CSF Case Competition (Midterm)

Part of the Consulting Skills & Frameworks course, focused on applying structured problem-solving methodologies.
Tasked with increasing student engagement for UNC’s Rams Club, an organization that funds scholarships and resources for UNC student-athletes.
Identified untapped student markets, creating an innovative approach to expand revenue and boost student involvement.

Other Case Competitions:

UCS Case Competition
Hurricanes Case Competition
Deloitte Case Competition